Limitless: What it means for modern customers in an AI-first world

A new way to work is here

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Sandy Ono

July 04, 20253 min read

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The word “limitless” isn’t just a tagline—it’s a promise. A promise that technology, when thoughtfully applied, can remove the barriers that once held businesses back. For customers, “limitless” means more than speed or scale. It means possibility. It means potential. It means power—reimagined.

At its core, being limitless is about empowering people to do more than they ever thought possible. It’s about giving every employee a digital teammate: a digital knowledge worker that automates tasks and amplifies human capability. These AI-powered assistants don’t replace people—they elevate them. They summarize complex documents in seconds, organize meeting notes, surface insights from oceans of data, and even anticipate what’s needed next. They are always on, always learning, and always ready to help.

This is the new way to work. And it’s already here.

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Free up teams with AI

Customers who embrace this shift are seeing real results. They’re using agentic AI to automate workflows, offload repetitive tasks, and accelerate decision-making. They’re freeing up their teams to focus on what matters most: creativity, strategy, and innovation. In doing so, they’re not just working faster—they’re working smarter.

But limitless isn’t just about what AI can do. It’s about what customers can become when they trust their information is secure, governed, and accessible. That’s why information management is the foundation of the limitless digital workforce. When data is centralized, connected, and protected, AI can be applied with confidence. Insights flow freely. Decisions get sharper. And transformation becomes inevitable.

The numbers back it up. According to recent research[i], 77% of organizations are already using AI in some form—and those with mature implementations are seeing measurable gains in customer experience, IT performance, and productivity. These early adopters aren’t just ahead of the curve—they’re redefining it.

Create the digital knowledge worker

So what does “limitless” mean for your business?

It means reimagining your workforce—not as a collection of roles, but as a dynamic ecosystem of human and digital collaborators. It means giving every department—from sales and support to HR and finance—the tools to move faster, think bigger, and deliver more. It means turning information into action, and action into advantage.

It means your company, your potential—limitless.

At OpenText, we’ve spent over 35 years building the digital platform for knowledge workers. Today, we’re helping our customers create the digital knowledge worker of the future. Because we believe technology should always elevate human potential. And we believe the future of work isn’t just digital—it’s limitless.

[i] Foundry MarketPlace survey commissioned by OpenText, Information Management for an AI-Driven Future, June, 2025

opemtext logo on horizon

Limitless with AI

A new way to work is here

Read more blogs from the Limitless series:

Limitless: What it means for productivity

Limitless: What it means for innovation

Limitless: What it means for integration

Limitless: What it means for peace of mind

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Sandy Ono

Sandy Ono is the Executive Vice President and Chief Marketing Officer for OpenText. Sandy is responsible for driving marketing and communications worldwide from brand to demand to deliver growth for the company. With more than 20 years of experience as a business transformation leader in the high-tech industry, Sandy brings a passion for marketing, analytics, and leading world-class teams from strategy to execution.

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